Therese and Richard Pedemonte began Pedemonte & Co. in 1971 at one of the first Renaissance Faires in Marin County with a popular food operation employing over 15 people. From there they embarked into the growing festival scene, planning and operating the concession aspect of numerous popular and profitable events throughout the Bay Area.
Along the way they learned that while festival producers wanted great food, they didn’t have a clue how to find it. They developed a list of the best bay area food vendors and began a totally new service creating and managing food courts at events such as Sunset Magazine’s Celebration Weekend, KFOG KABOOM, Hardly Strictly Bluegrass, Summer of Love, Pacific Coast Fogfest, and many more.
Pedemonte & Co. provides great food at festivals and concerts such as San Francisco’s Union Street and North Beach Festivals, SF’s Hardly Strictly Bluegrass Fest, the Gilroy Garlic Festival, American Crafts Council Show, and many more.
These days Richard specializes in promotion/marketing and booking, and has become an expert at navigating the complex permit process at health, fire, and police departments, as well as the California Department of Alcoholic Beverage Control (ABC).
Therese focuses on staffing, ordering, logistics and production as well as office operations and accounting.
Needless to say both are excellent chefs and maintain a hands-on approach, ensuring quality control and attention to detail from the largest to the smallest aspects of your event.
You may be interested to know that Pedemonte & Co. founders Therese and Richard Pedemonte always planned to be entrepreneurs but it was on their post grad school/pre-career adventure as Peace Corps volunteers in Africa that they first discovered their talent for growing and preparing food.
It goes without saying that if you live in a rural village of a few hundred people and one open-air market you learn to be creative and resourceful. In their village they worked on gardening projects and helped upgrade local poultry flocks.
In Africa, Therese and Richard’s learned to love of the bounty of the Earth and sourcing of quality food. From this they learned to cook it in fresh and healthy ways. This is the inspiration of what is today’s Pedemonte & Co.