Major Events

<script>MailGuard('Alice','97.3')</script> Radio San Francisco “Now & Zen” and “Summerthing” Festivals
Golden Gate Park, San Francisco, CA

Golden Gate Park is the venue for CBS Radio station ‘s two signature events, “Summerthing” in June and “Now & Zen Fest” in September. Attendance is between 13,000 and 15,000.  At each event we create a unique food court featuring restaurants, food trucks, and special features such as Chef Gerard’s always popular 30’ Paella booth. In addition we operate all beverage stands provide hospitality service to several client VIP areas.

Hardly Strictly Bluegrass FestivalHardly Strictly Bluegrass Festival
Golden Gate Park, San Francisco, CA

Over the past 10 years we helped grow S.F.’s (now) famous Hardly Strictly Bluegrass Festival into one of the largest music festivals in the U.S. where we created and managed four food courts with over 50 food concessionaires, dozens of carts, and a comprehensive beverage program.

Pacific Orchid FestivalPacific Orchid Festival
Fort Mason, San Francisco, CA

For over 15 years we have operated all concessions for this 15,000+ person SF Orchid Society event held annually at San Francisco’s Fort Mason Center.

KFOG Radio San FranciscoKFOG/KNBR “Kaboom” Celebration
San Francisco, CA

We created and managed a total concession program for 104.5 KFOG-FM “KABOOM” for its entire 13 year run with annual revenue in excess of $300,000.00. Currently we provide management services for the annual Bridge to Bridge Run.

Sunset MagazineSunset Magazine “Celebration Weekend”
Menlo Park, CA 

We design and produce a food court featuring twelve of the Bay Area’s 
premiere restaurants
 and caterers during 
Sunset Magazine’s annual “Celebration Weekend” open house at their headquarters in Menlo Park.

American Craft CouncilAmerican Craft Council

The USA’s most prestigious and successful craft organization, the American Craft Council, has retained our VIP and concession services for over 15 years.

Pacific Coast FogfestPacific Coast Fogfest
Pacifica, CA 

Since 1993 we have designed and managed all food and beverage concessions for the ~80,000 person Pacific Coast Fogfest.

Harvest Festival Series
Throughout California 

We have been an integral part of the concessions for over 30 years at the Harvest Festival series, which tours the West Coast each fall.


Community Festival Production

Fairfax FestivalFairfax Festival
Fairfax, California

As Executive Director of this entire event, Pedemonte and Co. has helped develop the Fairfax Festival into the “Bay Area’s Best Outdoor Music Event” as voted by the North Bay Bohemian in 2010 and 2011.

Fairfax Brewfest
Fairfax California

We produce Fairfax Brewfest, Marin’s first brewfest of the year with 20 craft brewers, food and music.  Attendance is always in excess of 4,000.